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第八届社交媒体 & 数字营销峰会2018

会议议程

第八届社交媒体 & 数字营销峰会2018

2018.9.5.A.M. . 2018.9.5.P.M. . 2018.9.6.A.M.. 2018.9.6.P.M.. 2018.9.7.A.M.. 2018.9.7.P.M..
LOGO Speech time Speech content Guest speaker

13:20-14:05 Session 5:

Build up Complete B2B Digital Marketing Roadmap

B2B's Digital Marketing Strategy
Case Analysis
Complete B2B Digital Marketing Roadmap
B2B Branding and the strategy of Integrating Online and Offline Resources
Some of the Trends and Successful Experiences of B2C's Model in the B2B enterprise

Hanson Wang, Chief Digital Officer Asia Pacific, Saint-Gobain China

09:00-09:45 Session 1:

Digitalization Transformation and Business Model Innovation




Chrise WANG, Head of Customer Experience Digitalization, Henkel Adhesive Technologies APAC

13:30-14:15 Session 5:

The Application and Value of B2B Enterprises in Social Media

Traditional manufacturing industry through the social media platform to obtain public opinion data, build products and sales platform, managing customers, internal and external data exchange,and using existing entities based on the location and needs of the new O2O channel, suitable for B2B business content and brand social media Marketing

Claire Li, Head of Marketing, GE Corporate

09:00-09:45 Session 1:

Brand Digital Trend & Strategy for 2018

If you think 2017 was an explosive year for digital strategy and marketing, brace yourself for 2018. As impulsive and as volatile your work can be, 2018 will be even more challenging and test your ability to avoid erratic decisions, identify what's critical for your business and what you can ignore. As key technologies mature and as user behavior follows, these are the trends you should keep in mind for 2018 and beyond
● Block Chain
● 3D, VR And IoT Carry Momentum
● UX Becomes CX
● Content Strategy Evolves
● RTA - Real Time Analytics

Exclusive Sponsor Speech to be confirmed

14:05-14:50 Session 6:

How to Archive B2B Business into E-commerce Mode?

● For B2B marketing, how to calculate your contribution for business and how to prove yourself
● E-commerce challenge in B2B industries and how to break through the obstacles.

Louisa Luo,Head of PR & Communications-Consumer Healthcare, GSK

09:45-10:30 Session 2:

How B2B Embraces a Digital Era




Luyin Zhong, PR & Communication and Advertising & Promotion Director, GE Healthcare Greater China

14:15-15:00 Session 6:

Digitalization in Pharmaceutical Industry




TBD, IT Associate Director, Eli Lilly

09:45-10:30 Session 2:

Account Based Content Marketing (ABM)




Vianne Cai, General Manager of Marketing Solutions, LinkedIn China

13:30-14:15 Session 5:

Digital Consumer Decision Journey and Online Eco-system

Deep dive consumer insights and develop highly relevant strategic proposition to fit unmet needs and transform to proper digital contents/tools along the digital consumer decision journey
Establish an online eco-system including pre-launch, launch and post-launch phases and evaluate digital marketing investment ROI

Shiquan Tao, Chairman, 江小白

09:00-09:45 Session 1:

Development Trend and Prospect of China’s Social Media

"New retail" triggers the integrated development of O2O
The AI and virtual shopping experience have become the new trend
The rural E-commerce is rising, the cross-border E-commerce develops fast, while the grocery E-commerce sellers are in a hard position to make profits
Consumption upgrade, experience first

TBD

15:20-16:05 Session7:

B2B Leads Generation & Digital Marketing




To be confirmed

10:50-11:35 Session 3:

Brand Crossover




Jay Jiang,Vice President, Corporate Communications,Bosch (China) Investment Ltd



Master Land Business Consulting Company
Tel:+86(21) 36399986 Fax:+86(21) 36399912
E-mail:marketing@master-land.com.cn
5F,Youhao Office Center, No.433, Chifeng Rd, Hongkou District, Shanghai,200083, China
备案/许可证编号为:沪ICP备17041703号

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