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第八届社交媒体 & 数字营销峰会2018

演讲嘉宾

第八届社交媒体 & 数字营销峰会2018

  • Lidong Wu

    Lidong Wu
    VP of Marketing
    IBM GCG

    Lidong Wu, currently is Vice President of Marketing for IBM Greater China and has been involved in market-related work for more than 10 years. She served as vice president of marketing department of software department of IBM Asia Pacific, general manager of software department of IBM Greater China, general manager of IBM Greater China marketing department, experienced many changes in IBM marketing department, and led the team to win multiple markets prize.

  • Yeh Ming Hsin

    Yeh Ming Hsin
    Director
    Ford Motor Company AP

    Ming Yeh is a seasoned automotive marketing expert who pride himself in creativity, innovation, and the ability to persuade all stakeholders to execute the campaign he and his team developed.
    He started his career at Ford in Taiwan after graduated from the University of Texas at Austin where he received his MBA degree.  With his result-driven attitude and out-of-the-box thinking, Ming’s journey extended from Taiwan to US to China in 18 different positions, including representing global MSS middle manager in a global leader development ...
     

  • Luyin Zhong

    Luyin Zhong
    PR & Communication and Advertising & Promotion Director
    GE Healthcare Greater China

    Luyin Zhong (Lu) is Public Relations & Communications Director and Advertising & Promotions Director for GE Healthcare China. She is responsible for company’s external and internal communications, digital/social, branding, advertising, MarComm, and major events and tradeshows.  Lu was honored as “2015 Annual Marketing Icons” by New Marketing Magazine. 
    Before this role, Lu spent 5 years with GE China as Senior Communication Manager to manage external PR strategies and activities, managing media relations as well as issue and crisis preparedness and ...
     

  • Lu Guo, Founder & CEO

    Lu Guo, Founder & CEO
    Shopal; Former vice president of digital
    ecommerce at Johnson & Johnson

    Lu Guo used to be Vice President, Digital and Ecommerce at Johnson & Johnson, the global leader in Consumer Goods and Healthcare, leading up all digital marketing, CRM, analytics, and ecommerce P&L. Lu was also Digital Expert-in-Residence at IDEO, China, and an advisor to a number of startup companies. Ranked by Manager Today Magazine as one of the Top 100 Managerial Talents in China in 2013, Lu is a recognized leader who is known for her capability to drive rapid growth and innovation in large global corporations...
     

  • Yale Mao

    Yale Mao
    Sr. Marketing Mgr
    Basf

    1995-2000, R&D Mgr. Unilever China (HPC)Laundry/ Oral Care Dept. 
    2000-2005, Marketing Mgr. Unilever Food Solutions 
    2005-2008, Senior Mgr. Professional market, Philips Lighting 
    2008-2015, Senior Mgr. Marketing Communication, Corporate Communication, BASF China

  • Lucy Feng

    Lucy Feng
    Marketing Director of Automotive Lighting
    OSRAM Asia Pacific

    Have more than 15 years of marketing experience and expertise 
    Lead OSRAM APAC marketing team covering 8 countries
    Have deep dive in the field of brand strategy , integrated marketing, online marketing campaign, content marketing and PR marketing
    Have conducted online training for the marketing platform of “www.Shichangbu.com” and got the good feedback...

  • Johnny Lu

    Johnny Lu
    head of big data analytical consulting team
    Nielsen China

    Johnny (Jiezheng) Lu, is currently the head of big data analytical consulting team in Nielsen China. He provides business intelligence to 500 fortune companies and local giants by connecting data at all dimensions and unleashing the power of advanced analytics on them. It provides valuable suggestions to high level management team at clients with their decisions on company strategy, product development, operation efficiency, marketing efficiency and others. Johnny Lu has more than 10 years of experience over data integration and mathematic...
     

  • Linda Yang

    Linda Yang
    director,Digital Marketing & E-Commerce
    Starbucks (China) Company Limited

    Have deep experience in driving profitable growth in both retail and consumer brands through winning marketing strategies.
    A passionate advocate and participant of the “Digital Marketing Era” in China with 14 years + experience.
    Proven background and strong interest in defining Omni-channel digital strategy, improving customer experience and driving complex transformation.
     
  • Liangbin Jiang

    Liangbin Jiang
    Head of Live
    1688 Live

    Liangbin Jiang, Alibaba 1688 Division Content Operations Manager, responsible for the construction and operation of the 1688 live platform.
     

  • Ronald C.Vining

    Ronald C.Vining
    Chief Brandaffeine
    BrandInflux by Learnami

    From Apple, Google and the Rock ’n Roll Hall of Fame band Journey, to Disney, Amex and The White House, Ron Vining has advanced over 25 of the top 100 luxury, retail, hospitality, telco, financial services, insurance, airline, automotive, consumer electronics and entertainment brands. Creating innovative experiences for millions of users on behalf of 85% of Fortune 500 firms including Microsoft, Samsung, Intel, BMW, Cisco, Louis Vuitton, SAP, Levi Strauss and Verizon.
    Ron fosters strategic synergies between enterprise and consumers by curating compelling content to gene...
     

  • Hanson Wang

    Hanson Wang
    Chief Digital Officer Asia Pacific
    Saint-Gobain China

    Chief Digital Officer – APAC, Saint-Gobain
    Ecommerce Head – China, ABB
    International MBA – Executive, The University of Hong Kong
    Management Program, SDA Bocconi School of Management
    2014-2016 Gold Partner award of Alibaba
    2015 Best New Managers of Internet business
     

  • Airong Jiang

    Airong Jiang
    KA Solution and Service Team Supervisor of Planning
    Tencent Social Ads

    Mrs. Airong Jiang joined Tencent in 2011. Mrs. Jiang is currently the supervisor of Planning in KA solution and service team, Tencent Social Ads. She is now mainly responsible for industry solution of brand advertising, to achieve Mobile Monetization of Tencent core products, including WeChat, QQ, Qzone, QQ Browser, Ad Network and other internet service platforms.
    Mrs. Jiang has been working in digital marketing and advertising for more than 10 years, has served top clients of FMCG, fashion, travel, finance industries, and ...
     

  • Jackie Lou

    Jackie Lou
    Communications Manager China
    Continental Automotive Holding Co.,Ltd.

    Jackie Lou holds the position of communications manager in Continental China. She has been working in marketing and communications in the automotive industry over 10 years, with abundant experience in Public Relation, branding and crisis handling.
    Jackie Lou studies English Art at Shanghai Maritime University and earned a master degree from Hong Kong University for Integrated Marketing and Communications.
     

  • Cindy Qin

    Cindy Qin
    Online Communications Manager
    Continental Automotive Holding Co.,Ltd.

    Cindy Qin holds the position of online communications manager in Continental China, mainly responsible for websites, digital & social media communications. She has been working in marketing & communication related positions in automotive industry over 10 years, with abundant experience in marketing, branding and social media communications.
    Cindy Qin obtained a master degree from Tongji University in Business Administration &Marketing. 
     

  • Ryan Li

    Ryan Li
    Digital Lead-HCP Information Technology
    AstraZeneca China

    Digital Lead AstraZeneca Great China Dec2016-
    Digital lead for entire China Affiliate, under IT organization
    Sr. Manager –Digital Capability Eli Lilly and Company Jan 2014-Dec2016
    Digital leader in Central Marketing Organization (Comm. Exc. BU) for entire China Affiliate
    Sr. Manager–Digital& SFE Bristol-Myers Squibb Aug 2012-Dec 2013
    Digital leader in Customer Engagement& Innovation Team, Commercial Excellence BU...
     

  • Lili Wang

    Lili Wang
    CEO of Blue Bird International Consulting (Digital Branding & Crisis Communications)
    Former GE Consumer & Industrial Asia CMO

    Previous experience include:
    Chairman of European Chamber Marketing & Communications Committee (2016-2017)
    PRCC Co-Chair of Association of International Chemical Manufacturers (AICM) (2015-2016)
    Asia Pacific CMO of GE Home Appliance,Lighting and Industrial Group
    Asia Pacific CMO of BestBuy
    Global Promotion and Digital Leader for DSM Engineering Plastics Group
    DSM China Branding, Digital, Communications and ...
     

  • Michelle Jiang

    Michelle Jiang
    China M2O Lead
    Philips Health& Wellness

    2016/2- now M2O Marketing Lead, Greater China, Korea and Japan 
    2 direct reports (marketing communications manager, marketing specialist)
    2015/02-2016/01 M2O Marketing Lead, GreaterChina 
    Brand Strategy development and campaign management (Philips Avent and Philips Sonicare)
    2010/5-2015/02 Emerson China 
    Sr. Manager, Marketing Communications& PR 
    Lead a Marcom team of 2 direct reports plus 3 dot line 
    Strategic Communication Program Development ...
     

  • Tina Wang

    Tina Wang
    Founder
    Frontier Communications

    Tina has nearly 20 years’ experience in media planning & innovation, and has served several international brands including Nike, Johnson & Johnson and Pepsi Group.
    During her tenure as PepsiCo's corporate marketing director, Tina created and led many new entertainment marketing models to dramatically enhance Pepsi's brand's consumer appeal. Especially for five consecutive years, "Take the music home" project, her media innovation ability helped become the benchmark for the industry brand IP. Today, she uses these bold media innovation models, for more brands and media platform to create volume.
     

  • Di Sun

    Di Sun
    Marketing Director & Executive Assistant to GM
    Beijing United Family Hospital

    Ms. Cindy Sun has been a part of the Beijing United Family Hospital (BJU) team for eight years. In that time, she has led her marketing team in the building of Beijing United Hospital's social media communications system. In 2010, they launched the first Weibo sharing matrix, introducing a host of now well-known bloggers to the medical blogosphere. In 2013, her team pioneered the use of WeChat for medical services promotion. In November of 2015, they successfully launched select medical packages on Tmall, making BJU's integrative medical services the first to be made available...
     
  • Claire Shen

    Claire Shen
    Product Innovation & UX Director
    EF Education First

    Claire Shen is a director of Production Innovation and User Experience at EF. She has over a decade of experience in creating innovative user experiences on multiple channels across the globe, and has found innovative solutions to tackle existing and future problems for a variety of businesses including Samsung, Marriott and Disney. She specialized in achieving a brilliant experience for every user across different channels, regardless of how they interact with the products and services.
     


Master Land Business Consulting Company
Tel:+86(21) 36399986 Fax:+86(21) 36399912
E-mail:marketing@master-land.com.cn
5F,Youhao Office Center, No.433, Chifeng Rd, Hongkou District, Shanghai,200083, China
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